Descriptive Analytics:

To describe and understand customer and prospect behaviour

• Customer Segmentation, Personas and Profiling
  • Segmentation you can actually use
• Product Category Structure Analysis
  • Find out how your market really works

Diagnostic Analytics:

Break down complexity to reach understanding

• Model-driven Campaign Evaluation
  • Today’s complex, fast moving marketing require a better approach to post-analysis
• Enterprise Sales Diagnostics
  • Quantify the factors that drive your results; give better guidance to your CEO and CFO

Predictive Analytics:

Accuracy you can count on to build better results

• Predictive Modeling
  • Accurate, robust, insightful, actionable
• Lift Modeling
  • For marketing communication, quantify the incremental outcome your next communication touch will create
• Integrated Cross-sell/Up-Sell/Retention Modeling
  • Know where your customers are headed, before they do
• Advance Warning
  • Forecast sales and variation to plans with enough lead time to be able to do something about it

Prescriptive Analytics:

The right decisions to get to the right results

• Ad-Catalyst
  • Measure, Predict, and Optimize complex omnichannel marketing
• Lifetime Value Analysis
  • Measure the value that your customer relationships create for your company
• 1:1 Optimization
  • Taking 1:1 marketing to a whole new level of relevance for customers, effectiveness for your company

Cognitive Analytics:

Machine learning for better results

• Navigation ME’s Automated Predictive Modeling System (APMS)
  • Technology that learns at the speed of your business